analysis
Where are your current pupils coming from? What is your retention like at key entry and exit points? What is your ratio of actual new pupils each year to the number of initial enquiries and visits? We can answer these fundamental questions – and many more – with some in depth analysis.
1. Current Marketing Indicators
If your school’s marketing activity has been quite limited to date, we will help you to quickly establish the performance of the school from a marketing perspective and identify areas of opportunity for recruitment.
2. Market Positioning
In order to set the direction for your marketing plan Ingenious Marketing will help you establish the school’s market positioning We join forces with you for a comprehensive and enjoyable working session that should include all key marketing staff. During this session we will identify your target market, key competitors, your school’s personality, key benefits and unique selling point Following the session, we will supply of summary document outlining your school’s market positioning, help you to set out its marketing objectives and create an activity plan. 3. Geo-demographic studies.
This study identifies trends in population, geography and demography, and their current and future impact upon your school in relation to other schools in the region. The information you will receive includes:
- Identification and analysis of national, regional and local population numbers for your specific age group
- Analysis of changes in pupils numbers at competitor state primary and independent schools
- Analysis of your pupil postcodes over time to identify trends and opportunities for recruitment
Ingenious Marketing will supply a report with a summary of findings and any recommendations for future recruitment
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